About Us

Mavrics is a modern go-to-market studio. Proven leadership and experience. Built to move fast.

About Us

Mavrics is a modern go-to-market studio. Proven leadership and experience. Built to move fast.

Positioning

Backed by real operator experience, we blend strategy, design, and execution to align brands across all internal functions and teams. We’ve run and led every function—and we know how to make them move as one.

20

+

Years of Experience

20

+

Years of Experience

20

+

Years of Experience

100

+

Brands Advised

100

+

Brands Advised

100

+

Brands Advised

800

+

Products Commercialized

800

+

Products Commercialized

800

+

Products Commercialized

9

x

Startups Built 0-to-1

9

x

Startups Built 0-to-1

9

x

Startups Built 0-to-1

What We Do

We don’t just design. We build what moves the business. A GTM studio built by operators who’ve done it before—start to finish.

Our team has led brand, strategy, product, creative, and growth—so we understand how every piece needs to work together to go to market effectively.

We don’t just consult. We design, build, and execute. We’ve sat in the founder seat, scaled teams, launched products, and opened retail doors. That experience shapes how we work—with speed, intention, and a clear focus on what actually drives business value.

Our Team

Meet the Mavrics Team.

We’re a hands-on group of strategists, builders, and creatives who know what it takes to bring ideas to market—and make them work.

James Choe

Managing Partner

James Choe

Managing Partner

James Choe

Managing Partner

Jessie Casner

Managing Partner

Jessie Casner

Managing Partner

Jessie Casner

Managing Partner

Jason Choe

Head of Performance

Jason Choe

Head of Performance

Jason Choe

Head of Performance

Lonie Paxton

Strategic Advisor

Lonie Paxton

Strategic Advisor

Lonie Paxton

Strategic Advisor

Where We Excel

We Know What Moves the Business.

Our work lives at the intersection of brand, strategy, and scale. Here’s what we’re known for.

GTM That Hits

Launch, grow, or pivot with speed and a clear plan.

GTM That Hits

Launch, grow, or pivot with speed and a clear plan.

GTM That Hits

Launch, grow, or pivot with speed and a clear plan.

Brand That Aligns

Get your strategy, story, and team pulling in sync.

Brand That Aligns

Get your strategy, story, and team pulling in sync.

Brand That Aligns

Get your strategy, story, and team pulling in sync.

Design That Delivers

Creative that’s beautiful and built to perform.

Design That Delivers

Creative that’s beautiful and built to perform.

Design That Delivers

Creative that’s beautiful and built to perform.

Advisors Who’ve Built

We’ve sat in your seat—now we sit at your side.

Advisors Who’ve Built

We’ve sat in your seat—now we sit at your side.

Advisors Who’ve Built

We’ve sat in your seat—now we sit at your side.

Execution That Connects

DTC, B2B, retail—we’ve done it all and bridge the gaps.

Execution That Connects

DTC, B2B, retail—we’ve done it all and bridge the gaps.

Execution That Connects

DTC, B2B, retail—we’ve done it all and bridge the gaps.

Available for Board & Advisory Roles

We’ve sat on both sides of the table—as founders and as board members—so we know what real support looks like.

We’ve built, scaled, and sold companies. We’ve raised capital, led teams, launched products, and navigated M&A across early-stage startups and public companies alike. We know what founders carry—the pressure, the tradeoffs, and the weight of every decision—because we’ve lived it.

That’s why we don’t show up to observe. We bring a practical, proven playbook grounded in real experience across brand, product, and go-to-market. We know the patterns, when to press, and how to move things forward—especially when it matters most.

For the right founders, boards, and teams, we’re available to serve as independent directors. If you want people in the room who’ve done the work and know how to help you win—we’re built for that.