Introduction
Vannucci’s Finest: Bourbon Made the Old Way—With Heart, Humor, and a Handshake
Vannucci’s Finest didn’t start with a pitch deck—it started with a pour. The brand was born from a friendship between Ronnie Vannucci and James Choe, grounded in shared values, curiosity, and a love for quality. Over years of collaboration with Alpine Distilling in Park City, the pair shaped not just a great-tasting bourbon, but a brand that’s personal, grounded, and refreshingly human. The first batch is just over 200 bottles—small in scale, but big on soul.
Challenges
No Industry Playbook. Just Taste, Trust, and Grit.
Launching a new spirits brand without industry credentials or a ready-made audience meant building trust from the ground up. With no appetite for shortcuts or smoke and mirrors, the goal was to create something with real depth in a saturated category. The challenge wasn’t just making a great bourbon—it was making it mean something.
Solutions
Character, Not Just Craft: A Brand Distilled with Intention.
From day one, we focused on making something that felt honest, human, and good.
Partnership with Alpine Distilling: Ronnie began developing the recipe with Rob at Alpine—bringing years of experimentation and refinement to a six-year-aged bourbon with a smooth, complex profile.
Brand Identity & Design: We built a visual and verbal identity that avoids tropes—favoring character, mood, and a timeless sense of edge. Packaging is understated but confident, designed to feel like a discovery.
Positioning: Not celebrity-driven. Not mass-produced. Vannucci’s Finest is made for those who care about what’s in the glass—and who they’re sharing it with.
Community-First Rollout: Starting with a limited drop of ~200 bottles, the goal is connection over scale. The brand is being introduced through personal networks, creative channels, and a commitment to storytelling over selling.
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