We’ve represented world-class athletes, thought leaders, and brands—with results that speak for themselves.

We’ve represented world-class athletes, thought leaders, and brands—with results that speak for themselves.

Positioning

We’re not traditional advisors—we’re operators, brand builders, and long-game thinkers. For the select few we partner with, we don’t just unlock opportunities—we build them.

How We're Different

We guide our clients with a business-first mindset—focusing on brand, career, and legacy. Experience representation that outlasts the jersey.

With careers averaging under four years, the question isn’t if life after sports is coming—it’s when. The conversation about what’s next should start on day one.

We help clients train for the job after the job—building skills, relationships, and confidence through real experience. Working side-by-side with our team, they gain access to the trenches as we operate and grow real businesses.

This isn’t luck. It’s discipline, mentorship, and a long-term mindset—put in motion before the final whistle ever blows.

Our Team

Meet the Mavrics Team.

We treat your career like a venture—architecting a personal go-to-market plan with the same creativity and precision we bring to the brands we build. Because strategy isn’t theory here—it’s lived experience.

James Choe

Managing Partner

James Choe

Managing Partner

James Choe

Managing Partner

Jessie Casner

Managing Partner

Jessie Casner

Managing Partner

Jessie Casner

Managing Partner

Our Approach

Built on Trust. Backed by Experience.

Most agents know how the hustle—but few understand how real brand value is built—from the inside out.

We’re different.

We’ve spent years inside the brands athletes want to work with—shaping stories, building equity, and driving growth. We don’t just broker deals—we architect strategy. Because we’ve been on the other side, writing the playbook.

Quick wins are fine. But real impact comes from being a true brand partner—showing up with purpose, consistency, and cultural fluency. That kind of value takes experience, not guesswork.

We don’t chase deals. We build futures.

Strategic Career Planning

Guidance built for longevity, not just short-term wins.

Strategic Career Planning

Guidance built for longevity, not just short-term wins.

Strategic Career Planning

Guidance built for longevity, not just short-term wins.

Deals With Depth

Brand partnerships and contract negotiations rooted in real business savvy.

Deals With Depth

Brand partnerships and contract negotiations rooted in real business savvy.

Deals With Depth

Brand partnerships and contract negotiations rooted in real business savvy.

Reputation First Approach

We protect, position, and elevate what matters most—your name.

Reputation First Approach

We protect, position, and elevate what matters most—your name.

Reputation First Approach

We protect, position, and elevate what matters most—your name.

Beyond the Game

Business-minded advisory built to create value long after the final whistle.

Beyond the Game

Business-minded advisory built to create value long after the final whistle.

Beyond the Game

Business-minded advisory built to create value long after the final whistle.

Our History


For the past two decades, our team has represented professional athletes across the NFL, MLB, Action and Olympic Sports.

We’ve been at the intersection of sports marketing, athlete representation, and brand building—partnering with top talent across the NFL, MLB, Olympic, and action sports worlds. We’ve represented standout athletes including LaMichael James (NFL), and Olympic Gold Medalists (Beach Volleyball), Kerri Walsh, Todd Rogers, Phil Dalhausser, and Kyle Harrison (Lacrosse), securing endorsements with brands like Nike, Red Bull, Lenovo, Audi, Cadillac, Under Armour, adidas, Topps, Upper Deck, Sage, Playoff/Donruss, Panini, Reebok, Volkswagen, Speedo, Sirius Satellite Radio, Dakine, 24 Hour Fitness, Lexus, Crocs, Farmer’s Insurance, Audi, Oakley, Bern Helmets, Thompson Hotels, Lumos/Kinesio Tape, EA Sports, Wilson, AT&T, Cytosport, and countless others.

Beyond representation, we’ve developed and executed retail and sponsorship strategies for brands across every major channel—collaborating with industry leaders like Dick’s Sporting Goods, Target, Walmart, Costco, Best Buy, Academy Sports + Outdoors, and more. From launching global initiatives with SKLZ and EXOS to driving Olympic campaigns and stadium sponsorships with LAFC and the AVP Tour, our work has helped shape sports, media, and retail landscapes alike. We approach every partnership with long-term thinking, strategic clarity, and a deep commitment to helping athletes build value far beyond the field.