Introduction
Harvest: Building a National Cannabis Brand with Depth and Discipline
As one of the largest vertically integrated cannabis multi-state operators in the U.S., Harvest needed to evolve from a collection of state-by-state operations into a cohesive national brand. Mavrics was engaged to lead a complete rebrand—developing Harvest’s corporate identity, building its house of brands strategy, and engineering go-to-market execution to drive revenue growth and operational excellence.
Challenges
Fragmentation. Inconsistent Branding. Operational Inefficiency.
Despite its scale, Harvest faced systemic challenges:
Inconsistent brand identity across states and stores
Disjointed product portfolio lacking clear hierarchy or positioning
Ineffective advertising execution leading to loss of market share
Underdeveloped loyalty programs and consumer engagement
Operational and regulatory complexity across AZ, FL, PA, and MD
Lack of a unified vision, mission, and cultural playbook to align internal teams
Solutions
Comprehensive Rebrand, GTM Playbook, and House of Brands Strategy
Mavrics delivered a full-stack solution to reposition Harvest as a market leader:
Corporate Brand Development: Crafted a new identity system, brand guidelines, mission, vision, and values to unify internal culture and external messaging.
House of Brands Architecture: Developed a full brand portfolio strategy, including national and regional brand positioning, product mix planning, and go-to-market sequencing.
Retail & Demand Generation: Designed in-store toolkits, loyalty programs, promotional campaigns, and omnichannel marketing initiatives to drive traffic, conversion, and repeat engagement.
Operational & Compliance Alignment: Streamlined packaging design, labeling, and procurement to optimize automation, reduce labor inefficiencies, and ensure regulatory compliance.
Digital Transformation: Led web strategy, new site builds, SEO/SEM activations, and content creation to enhance digital presence and direct-to-consumer performance.
Organizational Support: Built an operating playbook to guide brand management, retail execution, and team structure for scalability.
The result was a disciplined, design-driven rebrand that transformed Harvest from a fragmented MSO into a unified, scalable national cannabis brand—positioned for growth, loyalty, and leadership in an increasingly competitive market.
View More.
Explore how Scarlet has helped businesses elevate their digital presence.
