JAWKU

Mavrics was brought in to unify and elevate every dimension of the brand. From industrial design to digital experience, we took a holistic approach—treating product, brand, and technology as one.

JAWKU

Mavrics was brought in to unify and elevate every dimension of the brand. From industrial design to digital experience, we took a holistic approach—treating product, brand, and technology as one.

Introduction

Reengineering Performance: The Only Wearable Tech Designed to Make You Faster

JAWKU relaunched with a bold new look and intuitive platform that resonated with its audience of athletes, coaches, and competitors. The refreshed experience bridged technology and athletic performance in a way the category hadn’t seen—earning attention across sports media, direct-to-consumer channels, and retail partnerships.

Year

2016 - Present

Duration

4 Months

Client

JAWKU

Challenges

Before partnering with us, JAWKU’s founders had cycled through multiple agencies.

Burned significant capital on fragmented strategies, misaligned design, and underwhelming product execution. Despite a strong concept, the brand lacked a cohesive plan, a clear identity, and a user experience that could deliver on its promise of elite athletic performance.

Solutions

We rebuilt JAWKU from the ground up - a full-stack redesign, built from the athlete up.

We overhauled JAWKU across every touchpoint—starting with the hardware, which we reengineered for comfort, precision, and durability. The mobile app was completely rebuilt to streamline onboarding, deliver clean performance data, and reflect the intensity of real athletic training. Paired with a sharp, unified brand system and clear GTM focus, JAWKU’s product experience finally lived up to its bold vision: wearable tech designed to make you faster.