Vessel®

Vessel is a premium cannabis accessories brand we incubated in 2018, known for redefining the category through patented design and elevated user experience. Built direct-to-consumer in a highly regulated environment, Vessel set the standard for form and function—and was acquired in a $30M exit.

Vessel®

Introduction

Vessel is a premium cannabis accessories brand we incubated in 2018, known for redefining the category through patented design and elevated user experience.

In a market obsessed with regulated cannabis products, Mavrics saw a different opportunity—premium ancillary. We incubated Vessel to transform accessories from afterthoughts into essentials, building a brand with global reach, higher margins, and deep customer loyalty.

Vessel combined sophisticated design with functional innovation, creating a premium experience that redefined what cannabis consumers expected. From concept through commercialization, we built Vessel to stand apart in an industry saturated with commodity products.

Year

2018-2022

Duration

Incubated to Acquisition in 4 years.

Client

Vessel (Startup)

Challenges

Commoditized Market. Outdated User Experience. Limited Reach.

The cannabis accessories space was crowded with generic products offering little differentiation. Most brands:

Focused only on regulated products, missing the global ancillary opportunity
Sold cheap batteries and devices with flawed user experiences—USB sticks left charging on tables, low-quality materials, no design discipline
Had limited scalability due to regulatory and distribution constraints

The challenge was to create a premium accessory brand that could:

Ship nationwide and globally, bypassing cannabis-specific regulatory limitations
Deliver significantly higher gross margins (60–80%)
Build brand loyalty with products customers were proud to own and use daily

Solutions

Design-Driven Innovation. Operational Excellence. Loyal Community.

Mavrics built Vessel as a design-first accessory brand that solved real user pain points while scaling operationally:

Premium Product Design: We reimagined form and function—developing sleek, high-performance batteries and accessories that eliminated common frustrations. Vessel devices elevated the user experience to a standard frequently compared to Apple, Dyson, and Tesla.

Global DTC & B2B Growth: By focusing on ancillary, Vessel acquired customers nationwide and internationally, amassing a DTC base of over 250,000 customers. Customers spent hundreds to thousands of dollars on nearly every product release.

B2B Partnerships with MSOs: Vessel developed special make-up products for major multi-state operators like Cresco, achieving 90%+ sell-through rates. We managed everything end-to-end, from design and procurement to fulfillment into their stores.

Operational Discipline: The brand’s logistics infrastructure supported scalable growth while maintaining premium quality standards—driving high margins and consistent delivery.

Vessel redefined cannabis accessories as aspirational products, creating a brand with global reach, operational strength, and a fiercely loyal community—proof that great design and disciplined execution can transform any category.