Building brands
other brands want to be
We're passionately building the most thoughtful brands. And because it matters to us, we're equally committed to supporting fellow entrepreneurs that aim to deliver the remarkable.
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Gain access to our expansive knowledge, network, and proven go-to-market experience. We serve as board members and advisors.
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Make people your competitive advantage
Effective and accomplished leadership is a vital component of any organization, particularly in the case of members of the advisory board or board of directors. With our track record of success, we have implemented our proven playbook across a vast range of consumer goods categories, providing unparalleled support from a team with an exceptional reputation and tact. One of our most significant advantages is that we are entrepreneurs at heart. We offer genuine problem-solving skills, strategic planning, practical guidance, and a robust network. We possess a rare talent for challenging and motivating individuals to think outside the box, which we take immense pride in. By combining our emotional intelligence with our business expertise, we are well-positioned to support you as you lead your company towards sustained growth and profitability.
For us, the go-to-market (GTM) approach isn't just about launching products or services and attracting customers. It's a pivotal strategy that lays the groundwork for both organizational behavior and cultural values. But to fully harness its potential, we advocate for the indispensable role of business coaching. Whether you're in an initial or advanced phase of business growth, coaching enhances understanding among stakeholders, solidifies the bond between team members, and instills a profound sense of responsibility. Through this, we ensure everyone is on the same page, appreciating each other's contributions while amplifying shared knowledge and expertise. The results? A seamless alignment between innovative ideas and impactful actions, fortified by the insights and direction that only expert coaching can provide.
For the past two decades, our team has represented professional athletes across the NFL, MLB, Action and Olympic Sports, influential thought leaders, and brands. At Mavrics, we strongly believe in the effectiveness of a closely-knit team of seasoned experts who work together towards a shared goal. Our personalized approach ensures that each of our clients receives the best chance of achieving success. Through the combination of our extensive knowledge and experience, as well as our emphasis on building strong personal connections, we are able to provide exceptional value to our clients. We are highly selective in choosing the clients we work with, and only collaborate with those who share our values and beliefs. Our track record in deal-making and relationship-building is a testament to our reputation within the industry. With Mavrics by your side, not only will you be presented with opportunities, but we will work tirelessly to create them for you.
Speed to market is our benchmark
Our passion is creating 0-to-1 value through our startup incubator and accelerator. Seed/angel investments opportunities are welcomed.
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A venture partner unlike any other
Our proven record of success has been applied across a wide spectrum of consumer goods categories, backed by an unrivaled support system from a team known for its leadership, culture and execution.
We take pride in being entrepreneurial in spirit, offering invaluable problem-solving abilities, strategic foresight, practical advice, and an extensive network. Speed to market is our benchmark. Our expertise in building direct-to-consumer brands and expanding into various channels like Amazon or global retail, assisting you in making informed decisions, is where we shine. We hold a unique ability to challenge and inspire individuals to think creatively, a skill we deeply value. Through blending our emotional intelligence with our business acumen, we are primed to serve as your true ally, guiding your company towards successful market launch, consistent growth, and profitability.
It's crucial to remember that your primary decision, often before any capital raise, or even the product itself, should be centered around experienced human capital. The people you work with and their commitment to the partnership can frequently be the pivotal factor in success.
We take pride in being entrepreneurial in spirit, offering invaluable problem-solving abilities, strategic foresight, practical advice, and an extensive network. Speed to market is our benchmark. Our expertise in building direct-to-consumer brands and expanding into various channels like Amazon or global retail, assisting you in making informed decisions, is where we shine. We hold a unique ability to challenge and inspire individuals to think creatively, a skill we deeply value. Through blending our emotional intelligence with our business acumen, we are primed to serve as your true ally, guiding your company towards successful market launch, consistent growth, and profitability.
It's crucial to remember that your primary decision, often before any capital raise, or even the product itself, should be centered around experienced human capital. The people you work with and their commitment to the partnership can frequently be the pivotal factor in success.
Passionate about nurturing innovation, we are keenly interested in early-stage investment opportunities, especially those led by visionary founders with a compelling drive and humility.
Ensure your legacy continues
Interested in selling your business? Consider our trusted team to ensure a smooth transition and continuation of your legacy.
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Four traits that make your business a compelling target
We are deeply attracted to businesses crafted by thoughtful individuals. These visionaries don't just build companies; they infuse them with love, care, and an unwavering passion to offer extraordinary experiences to their customers. Such genuine, customer-centric ethos cannot be feigned. Indeed, it is authentic people who inevitably create the most authentic and enduring brands.
Recognizing businesses that have cultivated profound customer loyalty is akin to striking gold. When customers become ardent advocates, leading to an organic cascade of new patrons, it underscores the power of word-of-mouth garnered from consistent excellence. Prioritizing stellar service to deliver remarkable customer experiences repeatedly is not just a strategy, but a testament to enduring value and trust.
Drawing upon the Lindy rule's wisdom, businesses that have thrived for over five years are not just mere survivors but are carving their niche within the community. These enduring enterprises signify resilience and, with each passing year, further cement their position as community mainstays.
In our acquisition strategy, a business delivering positive cash flow stands out as a prime candidate. Our approach is geared towards business optimization, leveraging brand strategy, technology, and refined marketing techniques to elevate profitability and drive operational excellence.
Passion for storytelling
We do our own work and only take on clients and projects that align with our beliefs and values.
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Everything we do is intended to reshape customer expectations
We conduct a thorough evaluation of a brand's current standing, diving deep into its strengths, weaknesses, opportunities, and threats, utilizing both SWOT and PESTLE analyses. By identifying gaps and avenues for improvement, we recommend strategies that better align the brand with overarching business goals. True branding encompasses the entire journey to market, demanding unwavering precision and consistency in execution. It's imperative to have a clear 'north star' that shapes our organizational ethos and actions. When executed right, this is more than just a strategy; it's a palpable essence that customers can sense and see. In its absence, the brand may merely exist as a label or a fleeting experience. Yet, when imbued with that essence, it becomes a compelling narrative that customers not only enjoy but are eager to share and rave about.
Creative development transcends mere execution. It's about crafting a magnetic pull that compels your customer to halt, observe, and take action. The initial hurdle? Generating that crucial friction to capture attention. Mastery in visual language, adept storytelling, and conveying tangible value becomes an ongoing endeavor to prompt action or conversion. Grounded in rich insights and an understanding of customer behavior, we breathe life into this dynamic process.
Book Recommendation: Purple Cow by Seth Godin
Book Recommendation: Purple Cow by Seth Godin
Delve into a world where product and packaging design come to life. We don't just design; we listen, we grasp the essence of experience. The synergy of these elements is where true value emerges. Offering a holistic suite from intricate design, hands-on prototyping, to manufacturing sourcing and seamless delivery, we're your partner in every step of the journey.
Katapult Design is a leading global product design and development consultancy with studios in Byron Bay, Sydney and Melbourne, Australia and a dynamic team of highly experienced, passionate industrial designers, product engineers and creative thinkers.They are our most esteemed partnership and we owe much of our success to the continued collaboration.